10% of 2019/20 fy Revenue goes towards:


The Smith Family’s programs give disadvantaged students the skills, motivation and essentials to stay in school and get the most from their education so they can create a better future for themselves.

Today, one in six Australian children and young people are living in poverty, where even life's basics are hard to come by.

When families are experiencing financial disadvantage children can fall behind with their learning, leaving them more vulnerable to experiencing hardship themselves later in the life.

Research shows children and young people living in disadvantage have access to fewer books and learning materials in the home. Access to support and resources forms the foundation for learning. In many cases, the parents of disadvantaged children may not have the skills or experience to support their child’s education.

As these children get older, they have fewer role models, and access to mentors and networks that are critical for creating educational opportunities to help them build their aspirations and be motivated to learn.

- www.thesmithfamily.com.au

Investing in the education of a disadvantaged child delivers long-term positive benefits for them, their family and potentially generations to come.
— The Smith Family


As a graphic designer, I’ve often wondered how I’m really helping people...

I think to myself, ‘I’m just making stuff look good. I’m not saving lives or helping the less fortunate! Maybe I should be a teacher, a doctor, a counsellor, or even work in a more humanitarian role?’

Don’t get me wrong, I love what I do! (Rest assured I won’t be half-heartedly working on a project with you wishing I was performing a major surgery instead).

I love being creative, constantly working with new and enthusiastic people and, most importantly, helping them bring their business branding visions to life. I love the satisfaction of being able to help other small businesses towards their goals and help business owners feel excited to get to work in the morning!

Being in the mindset that you’ve got to be in a particular occupation to really contribute to society, I’ve found that I often undermine exactly what I do, thinking that it’s just an industry that helps rich people get richer. However, I’ve since realised that this isn’t the case. As a designer – yes, you sometimes can help rich people get richer – but in doing so you’re also helping them positively impact the economy and there are all kinds of benefits that flow on from this. I’ve also realised that your contribution to society and other people’s lives doesn’t necessarily have to come from your working role but from how you make the people in your life feel by being kind, compassionate and selfless. 

I’m also a strong believer in doing what makes you feel happy and content. In my case, that is my work among other things, so I refuse to now undermine what I do and instead think, ‘maybe I’m not teaching children in Kenya today but I am going to help (Bob) produce a kick-ass logo that will attract new customers and contribute towards a more thriving community.’

I’ve found my strength and that is being creative and working with people and I believe that if you do have a strength, you should use that to do something good.

I’m not a humanitarian, a psychologist or a disability worker – and my strengths might not be in those industries, nor my skills allow me to excel in those areas – but I am a graphic & web designer and I’ve discovered that I can use that to still do good in industries that I’m not physically working in to support those who are doing some pretty amazing stuff – just as I believe others can do, no matter their occupation.

Now that I’ve rambled on about the things that go through my head, let’s get to the important sh*t. There are many things in the world that are more important than money, but hell – money can certainly help!

In saying this, I’ve decided that there are other people who need money more than I do and if I can use my business to generate more money for causes that are doing incredible things, then why the hell not?

I’m going to be donating 10% of all revenue from Emma Hackett // Design to a charity at the end of each financial year.

I’m going to be choosing charities and causes that I feel are doing incredible things for those in need and inspiring the next generation.

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